
Get up to speed on everything Meta Quest-and stay tuned for more developer updates each month.

In this two part, special-edition newsletter, we review best practices and tools for growing and retaining your user community.
You may want to mark this email for later reference-or revisit part 1 if you missed it. These key marketing resources can be useful as you continue to push your app forward and gain insight into asset creation, user demographics, marketing metrics, and more.


Creative assets are the first interaction people have with your app. Visually appealing assets can spark interests can spark interests and curiosity, bringing in more potential users across multiple channels.

Mixed Reality Capture (MRC) lets you show both VR gameplay and the player in the same frame- creating immersive media that conveys what VR is truly like. Our Q&A discusses best practices for MRC production and capture- and how mixed reality can increase store conversions.

It's essential that your creative assets highlight the elements that make your app unique and appealing, while also meeting requirements to be approved.

Analytics offer detailed metrics, graphs, and insights that can help you determine the effectiveness of your marketing efforts. Test, iterate, and get results to optimize future campaigns.

Funnel analytics can help you assess the effectiveness of your app's cover art, Product Detail Page (PDP), and marketing. Evaluate your app's assets by viewing metrics on reach, unique clicks, unique conversations and unique wishlists.

The Marketing Attribution Analytics page helps you determine the success of specific marketing channels by showing how vistiors arrive at your apps PDP.

As you continue to build your marketing expertise, we have a host of resources available to help hone your campaigns and take your app to the next level- including advanced guidance for marketing professionals.